Coronavirus marketing strategy checklist for small businesses

Two weeks ago, my job was focused on generating tickets for our upcoming Digital Sales & Marketing World conference. We were in the homestretch, less than a month from our April 5th start. For anyone that’s worked on an event, you know that those last few weeks are crunch time.

We should have been in our last push for ticket sales, finalizing the logistics and getting our team prepared for the big event. Instead, we were faced with making the extremely tough decision to postpone the event we had worked so hard on.

Two week ago, the world was in a different place.

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