It’s a question asked on Reddit and Twitter every day.
It makes the shoulders of online marketers tense up and makes analysts frown with concern.
You look at your analytics, eyes wide, and find yourself asking; “Why do I have such a high bounce rate?”
What Is a Bounce Rate?
As a refresher, Google refers to a “bounce” as “a single-page session on your site.”
Bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.