Context, Relevance and Recommendation: AI Will Supercharge How Consumers Find Your Business

A machine will decide whether your business is seen by others. This is the reality we live with today, and its application is expanding.

Never before in history have we produced so much data. As a period in time, right now is a watershed moment simply due to the volume of data we produce and consume. All that data is tracked, watched, analyzed and any patterns that can be found are extracted. This is the very core of machine learning—sorting through data to reliably identify patterns and predict which pattern will occur next.

And machine learning is what we really mean when we talk about AI. It’s the unsung hero in the background, collecting the data, parsing the data, analyzing the data, and coming up with answers.

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