Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search?
Search has changed dramatically over the years and that is natural. And websites should keep up with all these changes if they still want to rank in top positions; even if that means to decipher Google’s algorithms and patents. No worries though, as we’re going to help you understand Google’s updates, as knotty as they might seem.