Content Strategy on a Budget: How to Grow Your Online Presence on a Shoestring

While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints.

For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed. When your resources are limited, your investments need to deliver the best returns available.

Small business owners may well think that content marketing is too expensive, but they also understand that it is essential. Even if your budget is quite restricted, however, there is still a lot you can do.

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