Content Strategy Case Study: 10,000 Hyper-Targeted Visitors in 3 Weeks

How do you design a content strategy that attracts engineering management at enterprise companies looking for highly technical consultants?

What kind of content do you write that will get the attention of busy executives and department heads?

This is the challenge that Modernweb came to us with when we first met.

Modernweb is a platform that connects medium to enterprise businesses with highly specialized, very experienced software development teams. So unlike, say, Upwork, where a small business owner might look for someone to tweak their WordPress site, on Modernweb, a Fortune 500 company would hire 3 node.js consultants with a decade of experience each for 8 months — very different.

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