Content Marketing Strategy: A Proven Method to Success

With content marketing, you’re focusing on a very specific target audience and delivering valuable, relevant, and compelling information to that audience over a long period of time to generate some kind of behavior change. This is very different from advertising, where you’re using somebody else’s audience to get your message across and paying for that opportunity.

Instead of talking about the widgets you sell or how great you are, the content you deliver with this marketing strategy helps the audience you’re targeting live a better life or get a better job. The belief is that if you build a loyal audience over time by doing that, they’ll reward you with more product or service sales and stick around longer as customers.

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