How to Do Content Marketing For the Solopreneur

I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck of a lot of content about content — enough to make a lot of “it’s just me” businesses decide to put it off until next year…or maybe never.

It’s no wonder that a lot of solopreneurs think that they have to choose between doing nothing and embarking on a full content strategy (complete with an editorial calendar customized for each channel and audience, of course) founded on data-driven ideation and keyword research and backed by granular, detailed analytics.

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