Content Marketing Is Shifting In 2018: Here’s What You Need To Know

In a recent report by Steve Rayson (Steve Rayson) of Buzzsumo, he starts with the this point:

“If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective.”

Well, that got our attention and hopefully yours as well! 2017 was a year of great change for content marketing, and these changes will definitely be impacting how we do business in 2018.

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