Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.

There’s clearly a disconnect between the two with regards to how to effectively measure marketing results in a way that makes both stakeholders and marketing teams happy. Content marketing is one area where this continues to be an issue.

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