Is Content Marketing Now All About Pay to Play?

The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted.

That doesn’t mean we have to march with our heads hung low back to the ad age. It just means content marketing has got to keep evolving. It’s time to get smarter.

So, Coke got rid of its CMO role last year in a big leadership shake-up, eliminating a lifelong Coca-Cola marketing executive from their staff. This was a guy who championed storytelling.

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