Content Marketing Made Easy: The Step by Step Guide 2020

I am sure you remember Coke’s “Share A Coke” campaign, where it took 150 of the most famous names in Australia and printed them to the side of its bottles.

Have you ever wondered what Coke got out of this campaign and what was its motive behind the whole operation?

This was a classic example of content marketing.

Coke used personal touch by using people’s names to make them feel special.

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