I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the wrecking ball that was 2020 far behind me.
My constraints are that I have:
- A small budget.
- Maybe 1-2 content creators (in-house, agency, or freelance)
Who knows what’s coming around the corner, but I have a good understanding of my target audience, and my goal is to focus on content that will help us grow long term.