Interest in content marketing has exploded over the past decade, with good reason. It works.
A study from Conductor showed that education content makes consumers 131% more likely to buy. But it’s not just for B2C, with B2B brands seeing value, too. And it works, for less. One estimate claims content marketing costs 62% less than traditional marketing, while generating approximately 3 times as many leads.
Sounds like an easy decision to get on board with.