Content marketing for Google SERPs in 2019

Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world.

What once seemed like a harmonious relationship, the bond between consumers and producers of content has become somewhat volatile, asking marketeers to be agile in their approach to content. As click-through rates and organic opportunity steadily drops, what are we required to do with our content to compete in the SERPs?

In this post, we’ll reflect on the recent ‘zero results’ update, mobile web, featured snippets and Google’s ‘biases’ can inform the next steps for 2019, ensuring a bright content-filled future for all.

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