Content marketing is arguably the biggest change in marketing of the past decade.
If you’ve answered the call by developing a content marketing strategy, congratulations! You’re on the right track — marketing your company via blogs, articles, social and video content designed to pique interest in your products or services.
One of the most significant benefits of a content-marketing strategy, particularly for smaller businesses, is that you don’t need a big budget, or even a big team to execute it. You do need a documented strategy to execute it.
So, how well are you documenting your business’ content marketing strategy? If your response to that question is something along the lines of, “We’re publishing content, but we’re not documenting our strategy,” then read on, because it’s important to understand why a documented strategy is more powerful than a simple verbal strategy — and why all of your content efforts are wasted without a well-thought out and documented strategy.