Content marketing has been a buzzword in digital marketing communities for about 5 years now. Millions of dollars have been spent on it, but for every overwhelming success there are 10 that haven’t seen an ounce of success. Content marketing is like any other strategy. It takes time, effort and money to succeed and many businesses haven’t put any of those into their content marketing efforts. This goes for both content creators and content publishers.
But don’t worry, it’s not your fault. You’ve been brainwashed by countless blog posts, YouTube videos, and keynote speakers telling you how important content marketing is. Your immediate conclusion is “pshhhh, I can do that. I’ll start posting blog posts Monday.” Common mistake.
In order to explain why your content marketing isn’t working, let’s first take a look at what you’re doing wrong.