Content Marketing in 2018 and Beyond

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox.

People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis, the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best:

“We need to stop interrupting what people are interested in and be what people are interested in.”

That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving.

Read Full Article>>>

You may also like