As the wave of stay-at-home orders rolled out across the United States over the past several weeks, the use of YouTube has surged 15.3% to new highs, according to The New York Times article The Virus Changed the Way We Internet by Ella Koeze and Nathaniel Popper.
The surge in usage forced YouTube to reduce the quality of its videos from high to standard definition across the globe on March 24, 2020.
But, many brands and agencies want to know what are people watching, why they’re watching it, and how do they feel about the advertising they’re seeing?
