Consumers Request Deals and Emails, not Targeted Ads

Consumers are requesting deals and email offers from brands they trust in lieu of background tracking and personalized ads chasing them around the Web. That’s according to a new report by Cheetah Digital and Econsultancy.

The consumer research comes as brands and tech companies scramble to adapt to heightened privacy standards. Privacy legislation and anti-tracking changes by giants such as Google and Apple are forcing marketers to consider how to leverage digital channels to promote their products without discomfiting consumers or falling out of step with the law.

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