Consumer Sentiment Is Shifting Quickly. Here’s How Businesses Are Keeping Up

How can mid-size businesses keep pace with larger competitors if they don’t have access to the same technologies?

While there’s been a gradual push for companies in the martech community to open up their systems and launch lower-cost solutions designed specifically for the small and mid-size business market, that push has accelerated during the pandemic. SMBs are looking for any lifelines they can find right now, and one of the ways they’re adapting to a post-Covid world is by taking advantage of more digital marketing tools and platforms.

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