One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one size doesn’t fit all!
But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising.
- The results of a fully optimized campaign will speak for themselves and deliver an ROI you wouldn’t be able to achieve with traditional media.
- Facebook Ads will never cost you more than you can afford, thanks to budget settings that can’t be exceeded without your permission.
When trying to figure out your Facebook advertising cost, you’ll need to take into account several factors. But first, it’s necessary to understand how the Facebook ad system works.