When I moved from traditional marketing to digital marketing at Wishpond, I couldn’t have imagined the complexity of what I was diving into.
Sometimes it feels like all us marketers do is try to fix what’s lacking. Once everything is set up, all we do is plug the holes.
In our product pages, our sales/checkout pages, pricing pages, free trial dropoff emails… The list goes on and on. And yet so many prospective customers (and free trialers) keeps slipping through the gaps.
The solution is marketing automation – a strategy which allows you to make your sales funnel as solid as you can, without constant attention and late nights trying to do it all manually.