One of the first things you need to do when creating a Facebook page for your brand, business, band, government organization, or even just yourself, is to choose the right kind of page. Different kinds of pages have different kinds of abilities on the site. Some have maps and local information, some have reviews, and some are just slightly different in layout. Also, the category you choose affects where the page is displayed in both Facebook and Google search results. On top of all of that, if you choose the wrong category and Facebook doesn’t like it, they can make you change it.
When you first go to create a page, there are six large boxes to pick from. These are “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Cause or Community”. While it may seem simple to just pick the category that best fits your brand, that’s just the beginning of the story. Each category has sub-categories, and boy are there a lot of them. You’ll see.