Explainer video production is an everyday activity for us, an explainer video company. Things are different for our clients. Most of them have no idea how the step-by-step of our production stage goes — sometimes, this lack of knowledge leads to a delaying in their project, which often they don’t like.
Here’s the secret of how we make awesome explainer videos: great communication between us (the creative team) and clients. Like all good communication, it should go both ways.
We believe that an explainer video should represent the brand it so deliberately showcases. This is exactly why we decided to write a complete walkthrough of an explainer video’s production (with an accompanying comparison infographic).