The Complete Explainer Video Guide: Making Videos That Sell

Animated explainer videos are becoming a go-to promotional tool for businesses. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world like them: They work and they look awesome on websites.

Explainer videos are the opposite of long sales pages. In fact, shorter explainer videos tend to work better than longer ones. Snappy, concise explainer videos (< 60 seconds long) have a 77% retention rate on average. The longer a video is, the more it moves out of the average viewer’s attention span. More viewers will stop watching without having seen all that the video offers. In other words, explainer videos should be short and packed with a value proposition.

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