What to Do When Competitors Buy Your Brand Keyword

If you’re in the paid search game, you’ve probably spent a fair amount of money trying to generate more quality leads, through the use of brand keywords and your brand name.

So the last thing you need is for another business to buy your brand keywords and take advantage of the hard work it took to build that brand reputation or genius marketing plan that are driving those brand queries.

Picture this: Someone does a search on Google with your company’s name, and when the results appear, the top listings are all ads bought by your biggest competitor.

What do you do?

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