I’ve got good news and bad news. In traditional fashion, let’s start with the bad news.
By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while us little guys get left in the dust.
How do we know? We looked at 18,037 reports from our AdWords Performance Grader and compared performance between advertisers spending more than $50K a month and everyone else. And big spenders really came out ahead.