I’ve got good news and bad news. In traditional fashion, let’s start with the bad news.
By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while us little guys get left in the dust.
How do we know? We looked at 18,037 reports from our AdWords Performance Grader and compared performance between advertisers spending more than $50K a month and everyone else. And big spenders really came out ahead.
But wait! Don’t leave in despair just yet. The truth is, you can emulate a lot of what those bigger advertisers with deeper pockets are doing, without spending more money. In AdWords, success is often just a matter of getting more active and actually doing more stuff in your account! This is your good news.