The common denominator between Amazon, Facebook and the great platform powers: Identity

Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: people-based targeting. With a slight catch, of course, that this is only within their walled gardens.

Each platform provides people-based targeting capabilities against unique consumer profiles, and are well positioned to help marketers at different points during the path to purchase. These 3 titans also have a common denominator: Identity Resolution.

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