CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would’ve done differently

As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking stock of an industry that has changed rapidly and in ways that could be permanent. While leaders are hopeful amid progress in beating back COVID-19, the bottom line is that consumers will reemerge into the world weary and on edge after having weathered a crisis that left more than 500,000 people dead in this country alone.

Grappling with COVID-19 ultimately hasn’t made the day-to-day of being a CMO any easier, but below, marketing executives from the Gap, Chipotle, General Mills and more share how they are fortifying their businesses as the timeline for a true reopening becomes clearer.

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