Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on a website, either to induce revenue for the host of the site or to drain the advertiser’s funds. Click fraud is widely experienced amongst the group of users who are doing PPC marketing.
Many digital marketers now emphasize more on click fraud prevention than ever before. You might think who performs click fraud? Well, click fraud can be originated from different sources, the chief sources can be divided into four classes mentioned below: