How to Choose the Best Landing Page for E-commerce PPC Campaigns

There is a wealth of information about how your AdWords campaigns are performing, which is both a blessing and a curse.

On the one hand, you can drill down into the most minute details to find areas where you can optimize your campaigns. On the other hand, you can get lost in the wealth of data and miss signals because of the noise.

For this reason, people tend to focus on a few key pieces of data when analyzing their campaigns: Impressions, Clicks, Quality Scores, CPCs, and CPAs.

These are all vital to pay attention to, but they’re only one-half of your campaign, the half that’s focused on getting people to click on an ad that brings them to your website. But, they miss the second half of the campaign: what happens once they’re on your website?

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