Can I share with you two of the biggest lies in marketing?
- Email marketing is dead
- Your email marketing software doesn’t matter
Firstly, email marketing isn’t dead. No matter what that dude said on Reddit. It’s thriving, and it’s integral to making money online.
Secondly, your software – the platform you use to email from – really does matter.
The ‘just pick one and run with’ thinking of the past doesn’t work anymore. You need to find a client that works for you. One that does the things that you need. That gives you comfort and control over your list.