Average website conversions hover dismally around 2%. A lead magnet is supposed to help, providing something of value to people in exchange for their email and a chance to follow up in the future. But… then what?
It’s a start. A good one. However, emails don’t = buyers. You need a systematic approach that automatically follows up once someone becomes a lead. Trouble is, setting up ‘marketing automation’ techniques like drip email campaigns can be daunting at first. But it won’t be after you read this step-by-step process that shows you exactly how to do it.