The Covid-19 pandemic has caused a monumental shift in consumer behavior that would have been unthinkable at the beginning of the year. Even before the pandemic struck, companies across consumer markets were experiencing converging pressures, ranging from intense competition to evolving customer preferences.
As today’s consumers spend more time at home, their mobile devices are the gateway into their interests and shopping preferences. Understanding their interests through their journeys is a way to recognize and tailor experiences that fit with their lifestyle and purchasing decisions.
