Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior.

That article suggested that:

  • Customers are watching brands.
  • More customers are responding to marketing emails more than sales emails.
  • Customers are flocking online.
  • Customers want to shop local but are conflicted.
  • Customers are forgiving and are willing to wait.
  • But, they want transparency and proactive communication. 

Now, given that we are approaching the holiday season I thought it appropriate to revisit customer behavior and to ask: are those behavior changes holding, or is it changing again?

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