Category: Youtube

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and

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Google Reportedly Turning YouTube Into a Shopping Site

A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site. This would enable consumers to directly purchase items they see in product review videos, unboxing videos, tutorials, and so on. YouTube is already a shopping destination of sorts, as 55% of consumers use videos to make purchase

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