Category: YouTube Playbook

How To Make a Vlog [Step by Step]

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina.

Read More »

How to Rank a Video on YouTube & Google

Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? (Spoiler

Read More »

YouTube Video Strategy: How to Grow a Business With YouTube

Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. Her YouTube channel has 500,000 subscribers. Her podcast is

Read More »

YouTube Dominates Google Video in 2020

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube

Read More »

YouTube Videos: Top Ranking Tools

With more than 100 hours of video uploaded each minute, YouTube has become the de facto medium for organizations to distribute their video content. But when it comes to growing your views and subscriber base, publishing great content on YouTube is only half the battle. For your videos to rank well and be discovered by

Read More »

How to create a YouTube channel?

YouTube is the biggest platform to share short and long videos. This popular platform is of great help for all individual to grow their brand or make money there. Though having a channel is sometimes confusing, and users might think about how to do that. In this blog, we would explain different ways to create

Read More »

How YouTube Generates & Ranks Suggested Videos

Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? Today,

Read More »

YouTube for Marketing: What Marketers Need to Know

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on

Read More »

Google Explains How YouTube Search Works

As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results. Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform. Here are some highlights from different sections related

Read More »