Category: YouTube Playbook

2021 YouTube Ad Specs

Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns,

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A Quick Guide to YouTube Advertising for Beginners

Do you want to use YouTube to advertise your products or services? Looking for a quick beginner’s guide to YouTube ads? In this article, you’ll learn how to quickly set up and connect a YouTube channel and Google Ads Manager account to run ads for your business on YouTube. Read Full Article>>>

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YouTube Ad Success: What You Need to Know to Get Started

Adding YouTube ads to your campaign strategy might be the perfect way to get in front of your audience. A lot of brands and marketers study which channels have the largest audiences and most popularity, and ignore the reality that people spend time on other channels. You don’t need to spend all of your time

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YouTube Ads for Small Business: How to Get Started

YouTube is more than just a video-sharing platform. It’s the second most popular website after Google and boasts an impressive 2 billion users every month. If YouTube ads aren’t part of your marketing strategy, you need to put them on your radar because you’re missing out on a huge market. YouTube’s exposure, engagement, and versatility make it a great

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How Much Money do YouTubers Make?

With more than 2 billion registered users each day, YouTube is the top video platform in the US. Lots of businesses already use it for marketing videos. And some may even browse content for helpful tutorials or information. But it can also be a source of revenue. Content creators, influencers, and companies make lots of

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How To Make a Vlog [Step by Step]

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina.

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How to Rank a Video on YouTube & Google

Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? (Spoiler

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YouTube Video Strategy: How to Grow a Business With YouTube

Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. Her YouTube channel has 500,000 subscribers. Her podcast is

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YouTube Dominates Google Video in 2020

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube

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