Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns,
Do you want to use YouTube to advertise your products or services? Looking for a quick beginner’s guide to YouTube ads? In this article, you’ll learn how to quickly set up and connect a YouTube channel and Google Ads Manager account to run ads for your business on YouTube. Read Full Article>>>
Adding YouTube ads to your campaign strategy might be the perfect way to get in front of your audience. A lot of brands and marketers study which channels have the largest audiences and most popularity, and ignore the reality that people spend time on other channels. You don’t need to spend all of your time
YouTube is more than just a video-sharing platform. It’s the second most popular website after Google and boasts an impressive 2 billion users every month. If YouTube ads aren’t part of your marketing strategy, you need to put them on your radar because you’re missing out on a huge market. YouTube’s exposure, engagement, and versatility make it a great
With more than 2 billion registered users each day, YouTube is the top video platform in the US. Lots of businesses already use it for marketing videos. And some may even browse content for helpful tutorials or information. But it can also be a source of revenue. Content creators, influencers, and companies make lots of
They say you don’t need to push people where you need to be, you have to meet them where they are. That pretty much sums up any form of marketing. But as true as that may be, we all know it’s easier said than done. As of 2021, there are more than 31 million YouTube
Marketing is a game of priorities for small business owners. You only have a finite amount of money, time and resource available for getting your products or services out there, so it’s no surprise that some elements get missed out. Video is one of these, with just 9% of small businesses in the USA currently
I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina.
YouTube continues to be one of the best places to see organic growth, and the barrier to entry can be an advantage for companies and brands willing to put in the work. Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building.
Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? (Spoiler
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. Her YouTube channel has 500,000 subscribers. Her podcast is
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube