YouTube Playbook


Youtube is the second most-used search engine after Google—its parent company—and reaches more 18-34-year-olds and 18-49-year-olds than any cable network in America. Over 50 percent of YouTube’s video views occur on mobile devices such as tablets and smartphones.  In other words, when you think YouTube, think “mobile” along with it.

YouTube’s promotional algorithms have changed drastically over the years. In the beginning, the algorithm was largely reliant on metrics that were easily manipulated, like views, clicks, likes, and comments. And ...

If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would ...

So, let’s start with why YouTube advertising is a topic worth some attention. Did you know that YouTube currently resides as the world’s second largest search engine, right behind (you ...

YouTube currently has more than one billion users. More importantly, brands are generating revenue from YouTube. According to the star, “the top 1,000 YouTube channel makers are earning an average ...

Digital video advertising budgets were expected to grow 28.5 percent to $9.84 billion by the end of 2016—$2 billion of which would be spent on YouTube ads.| Continue reading to ...

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t ...

To create a YouTube business account, you register for a standard YouTube account, because the company doesn’t offer special accounts for business. It does offer special “brand channels” for business ...

Livestreaming is this year’s hottest trend to connect brands and customers. Conference organizers livestream as a way to share selected sessions, Google Hangouts provide a built-in audience for product demos, ...

Every day, YouTube users in the United States watch over 8000 years of content and yet only 9% of small businesses have bothered to start their own channels. As YouTube ...

If you’re looking for ways to get word out about the products and services your small business sells, YouTube is a marketing tool you shouldn’t ignore. Read Full Article>>>

When people search for keywords that match your ad targeting, your YouTube ad will appear directly below the YouTube search field. This ad example is called a TrueView video discovery ...

I’ve seen established firms spend thousands of dollars to create videos that end up getting less than 100 views.  What went wrong? The problem is that they don’t really understand ...