Category: YouTube Playbook

How to Rank a Video on YouTube & Google

Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? (Spoiler

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YouTube Video Strategy: How to Grow a Business With YouTube

Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. Her YouTube channel has 500,000 subscribers. Her podcast is

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YouTube Dominates Google Video in 2020

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube

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YouTube Videos: Top Ranking Tools

With more than 100 hours of video uploaded each minute, YouTube has become the de facto medium for organizations to distribute their video content. But when it comes to growing your views and subscriber base, publishing great content on YouTube is only half the battle. For your videos to rank well and be discovered by

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How to create a YouTube channel?

YouTube is the biggest platform to share short and long videos. This popular platform is of great help for all individual to grow their brand or make money there. Though having a channel is sometimes confusing, and users might think about how to do that. In this blog, we would explain different ways to create

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How YouTube Generates & Ranks Suggested Videos

Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? Today,

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YouTube for Marketing: What Marketers Need to Know

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on

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Google Explains How YouTube Search Works

As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results. Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform. Here are some highlights from different sections related

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The Ultimate Guide to YouTube Marketing

What was launched as an online video streaming site in 2005 has now taken the form of a powerful marketing platform. Yes, we are talking about YouTube. Since its inception in the year 2005, YouTube users count has reached over 1 billion. The platform alone attracts 11% of total global video traffic. Moreover, people are

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YouTube for Beginners: How to Set up Your Channel

YouTube single-handedly changed the way that we consume content. We’ve all heard of the hundreds of hours of content uploaded each day on YouTube, and the billions of hours watched every month, and it being the world’s second-largest search engine. Other video platforms have tried to follow suit but pale in comparison to the mighty

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YouTube Stories: Success Tips From a Top YouTuber

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with

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YouTube’s Organic Visibility Tops Wikipedia in Google SERPs

When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have knocked me over with a feather. That’s when I discovered that YouTube has steadily (and stealthily) increased its organic visibility in Google’s SERPs over the past two years and recently surpassed Wikipedia for the #1 spot. Stop the presses! That’s

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