Category: Website Playbook

Pros and Cons of DIY Website Builders Versus Custom Websites

A website is your place of business on the internet. And simply by being on the internet, you give your business the opportunity to grow. But some business owners may still ask the question, “Does my business really need a website?” The answer in most cases is yes. A website brings advantages that are hard

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Launching a New Website: Your SEO Checklist

Hovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, Rand covers

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6 Ways to Source Content for Your Website

If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content. Businesses that find success with content marketing all have one thing in common

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Increase Website Traffic With These 27 Actionable Strategies

If you opened up a brick-and-mortar store in the middle of nowhere and never told anyone about it, would you be surprised when you don’t make a single sale? The same goes for your website; if you build it, they won’t come, unless you help them find it. But how to increase web traffic without

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Should I Choose WordPress or HubSpot for my Website?

It’s one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software when they are used to WordPress or another free or low cost platform. A CMS decision is never as easy as you’d think. A good portion of companies and potential

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53 Must-Have Features for a Successful Local Business Website

Good products and services are no longer enough to make your local business successful – you also need a website. This may be somewhat obvious, but what may not be so obvious is that having an average website is not enough either. Your local business site needs to be well-designed, properly optimized and user-friendly. An

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21 Insanely Effective Ways To Increase Website Traffic! [Part I]

Have you been trying various methods to get website traffic, and are not seeing the results you hope for or expected? You are in luck! We are detailing 21 highly efficient methods of increasing website traffic, and the tangible steps you will need to implement them (along with any specific hints and tips). This article

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Landing Page vs. Homepage – and 11 Keys to Conversion

“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental idea that sets them apart. Read Full Article>>>

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10 Questions for Your Web Developer

Your company’s website is sort of like its virtual storefront—so when your website gets a facelift, it can almost feel like you’re moving into new digs, or at the very least getting a major renovation. That’s something you obviously want to approach strategically, and doing so means communicating your vision to the designer, while also

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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these

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Best WebSite Builder 2016

Wix, Weebly, Squarespace, GoDaddy and Web.com are awarded as best website builder in below since their price value, templates, apps supported, reliability, speed, and support are leading in the industry. Read Full Article>>>

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Is WordPress Really the Best Site Builder for Small Businesses?

If you’ve ever wondered what market domination looked like, here it is: 60.4 percent of all the current websites online built using site builders were built using WordPress. 23.8 percent of all the current websites online were built using WordPress. The numbers for second place – 2.8 percent and 7.2 percent, respectively. Read Full Article>>>

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