Category: Website Playbook

Website Builders, Speed and Google Rank

Welcome to Part Two of the 2019 Small Business Website Teardown Report from Fresh Chalk. In this chapter I delve into the tricky world of small business website builders, hosting and site speed. Prepare for a deep dive into Squarespace, Weebly and Wix, with a bit of WordPress thrown in for good measure. I will

Read More »

How to Choose the Best Website Builder in 2019 (Compared)

Website builders are a perfect solution for individuals and small businesses to start a website without hiring a developer. However, finding the best website builder can be tricky for beginners. There are so many website builders on the market, how do you know which one is the right solution for you? In this article, we’ll

Read More »

WordPress vs Wix: Which website builder is the best in 2019?

WordPress vs Wix may just be the first decision you encounter when starting a blog. If you’re new to building websites or have never started a blog before, this could be a really big deal. Both are hugely popular site builders. Wix has become massively popular thanks to its large marketing campaigns and celebrity endorsement.

Read More »

Beaver Builder vs. Elementor: The 110% Comparison

With WordPress making the permanent switch to the Gutenberg editor, there’s no doubt about it: page builders are no longer the future of web design and content creation. They’re the present. For many of you, this isn’t news. WordPress page builders have been around for years. That said, you and your clients might not have

Read More »

25 Landing Page Best Practices to Boost Conversions in 2019

It’s a jungle out there when it comes to looking for landing page best practices. But underneath all the tactics on the internet, there’s a core bunch of tried and tested practices that will help to boost conversions on your landing pages. In this ultimate guide, we will be diving into the following categories: Mobile Landing

Read More »

The Ultimate Guide to Successful Website Migrations

We all have to deal with website migrations sooner or later. In this article we’ll explain our phased approach to website migrations, including an in-depth website migration checklist, so you can ace your future migrations. When you’re making changes to pages that are ranking in search engines, you’re rocking the boat. There’s always the chance

Read More »

How to Speed up Your WordPress Site (Ultimate 2019 Guide)

We’ve published a lot of tutorials over the years with ways to optimize and speed up WordPress. But sometimes it can be confusing trying to find everything you need in one place. So today we’re going to share with you everything we know about turbocharging WordPress, over 15 years worth of experience and hard lessons

Read More »

WordPress SEO: A Practical (and EASY) Guide

Do you want to know how to get more traffic to your WordPress website through SEO? I’ve got some good news and some bad news. The bad news is that WordPress alone isn’t going to help you rank in Google. It’s just a tool. The good news is that WordPress makes it dead simple to

Read More »

The 19 Best WordPress Themes and Templates in 2018

Envision your favorite website. Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content? All of these elements, which are common on successful websites, can easily

Read More »

A Complete Guide to Launching Your New Website

If you’re like me, when you started your first business or online endeavor, you Googled [how to build a website] and went from there. Or, you may have just started off with only your social media, and that’s cool, too. But eventually, just about everyone trying to be successful online has to take the leap

Read More »