Category: Website Playbook

12 Critical Elements Every Website Homepage Must Have [Infographic]

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular

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Strategies to Plan and Structure a Successful Website Design

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design. Create and Understand Your Buyer

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How to Redesign a Website

Redesigning your website can provide a variety of benefits for your online presence, including refreshing your brand image or bringing traffic and conversions to less popular pages. But a website redesign is something that should be done carefully and with planning. Helpful changes to your website can boost your traffic, but changes that confuse your

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Landing Page vs. Website: All Your Questions, Answered

“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start

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101 Cognitive Biases & Principles That Affect Your UX

Every time users interact with your product, they: Filter the information Seek the meaning of it Act within a given time Store bits of the interaction in their memories So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps. Below is a list of cognitive biases and design principles (with examples and tips) for

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39 Inspiring Examples of Contact Us Pages

Most contact pages are designed with function in mind. They slap an email address, phone, and location on a plain background and call it a day. But basic contact pages don’t inspire visitors to reach out and connect. Other pages make it easy to contact the company – which is awesome. Except, that can also

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55 Features Every Business Website Should Have (INFOGRAPHIC)

sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition. In an age where the speed of responsiveness is key, you cannot afford to have customers not learn everything

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30+ WordPress Statistics And Facts For 2020

The self-hosted WordPress platform powers an impressive 35% of the world’s websites. Yup, you read that right. 35% of every website in existence throughout the world uses WordPress as its content management system. Pretty impressive right? WordPress has definitely come a long way since its inception in 2003. Designed to be a blogging solution to

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Website Design Checklist – 16 Steps to an Awesome WordPress Website

Before you read any further, I need you to understand a few things about website design: Creating a successful website that brings you a stream of hot leads and paying customers takes time – more than an hour, a day or even a week. You will need to get comfortable with being uncomfortable and learn new ways of running your business.

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The Ultimate Guide to Landing Pages

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. What distinguishes a webpage as a landing page is its objective — the purpose of a

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Website Builders, Speed and Google Rank

Welcome to Part Two of the 2019 Small Business Website Teardown Report from Fresh Chalk. In this chapter I delve into the tricky world of small business website builders, hosting and site speed. Prepare for a deep dive into Squarespace, Weebly and Wix, with a bit of WordPress thrown in for good measure. I will

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