When the Covid-19 pandemic hit the United States in early March, the specialty medical services startup Faebris was in the process of renovating a new office space. Given its focus on infectious diseases, with an emphasis on patients with HIV/AIDS whose immune systems are already weakened, the Atlanta-based company knew it needed to move quickly
As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results. SEMRush published a follow-up to last year’s study on voice search ranking factors, this time with a specific focus on local business searches. The study aims to provide insight into
It was a “record holiday season for Amazon Devices and Alexa,” Amazon’s post-holiday press release proclaimed. The company said that it sold “millions more Amazon Devices compared to last year,” with Echo Dot leading the way. Google didn’t put out a comparable release about the sale of Home and Nest products, but overall increased sales
On average, you talk at a speed of 150 words per minute. But you type (on a keyboard) at an average of just 40 words per minute. So why is it, that every time you switch on a computer or unlock your mobile phone, you’re more inclined to type? Automatic reaction? Privacy? Visual thinking? Whatever
According to DBS Interactive, 41% of adults are using voice to search instead of typing things down. Voice is no longer just a trend—it’s a feature and it’s here to stay. In 2007, Google created the first voice-to-text application for the then newly-released iPhone. Back then, no one cared for voice search because it was
Smart audio is not something to focus on just because it was the big deal at CES this past year. The story is much bigger than that. We’re starting to see data, insights and usage that reminds me another magical moment in time: The early days of the commercialization of the Internet. That’s what this is, and
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema. Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them
The word “voice” has taken on many meanings over the years. At its core, “voice” is the audible sound made by humans to utter the spoken word. But it can also describe how something feels. How you imagine a written word to sound, in your own mind. It can describe unification. Whatever definition the word
2018 may or may not have been “the year of voice search,” as so many marketing professionals predicted, but one thing’s for sure: Voice search is no passing fad. As of January 2018, there were already over a billion voice searches per month, according to Alpine.AI research. And as new tools and technologies come out,
The voice search revolution is well and truly upon us, with predictions suggesting that 50% of all searches will be voice searches by 2020. That’s just two years away, which means that if you don’t want to lose traffic and customers, you need to start optimizing your website for voice search now. Making the transition
Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a
Voice search is on the rise. That makes NOW a great time for you to learn all about it! Is voice search SEO *really* that important? Yes, it is. Just consider that: 1 in 2 smartphone users now use voice technology daily (Comscore) 50% of all searches will be voice by 2020 (Comscore) 72% of people