Category: Voice Search Playbook

2020 Local Voice Search Ranking Factors [STUDY]

As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results. SEMRush published a follow-up to last year’s study on voice search ranking factors, this time with a specific focus on local business searches. The study aims to provide insight into

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Voice Search: The Need-to-Know Secrets of Voice SEO for 2020

On average, you talk at a speed of 150 words per minute. But you type (on a keyboard) at an average of just 40 words per minute. So why is it, that every time you switch on a computer or unlock your mobile phone, you’re more inclined to type? Automatic reaction? Privacy? Visual thinking? Whatever

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Voice Search is Changing Marketing –Here’s How You Can Adapt

According to DBS Interactive, 41% of adults are using voice to search instead of typing things down. Voice is no longer just a trend—it’s a feature and it’s here to stay. In 2007, Google created the first voice-to-text application for the then newly-released iPhone. Back then, no one cared for voice search because it was

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Why Smart Audio Is Important For Brands Right Now

Smart audio is not something to focus on just because it was the big deal at CES this past year. The story is much bigger than that. We’re starting to see data, insights and usage that reminds me another magical moment in time: The early days of the commercialization of the Internet. That’s what this is, and

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An introduction to schema.org markup for voice

If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema. Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them

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The State of Voice: Looking Ahead to 2019

The word “voice” has taken on many meanings over the years. At its core, “voice” is the audible sound made by humans to utter the spoken word. But it can also describe how something feels. How you imagine a written word to sound, in your own mind. It can describe unification. Whatever definition the word

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How to Optimize Your Site for Voice Search

2018 may or may not have been “the year of voice search,” as so many marketing professionals predicted, but one thing’s for sure: Voice search is no passing fad. As of January 2018, there were already over a billion voice searches per month, according to Alpine.AI research. And as new tools and technologies come out,

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Voice Search SEO: How To Optimize Your Website (Step-by-Step Guide)

The voice search revolution is well and truly upon us, with predictions suggesting that 50% of all searches will be voice searches by 2020. That’s just two years away, which means that if you don’t want to lose traffic and customers, you need to start optimizing your website for voice search now. Making the transition

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How Voice-Activated Tech Will Change Content Marketing

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a

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The Ultimate Guide To Voice Search SEO

Voice search is on the rise. That makes NOW a great time for you to learn all about it! Is voice search SEO *really* that important? Yes, it is. Just consider that: 1 in 2 smartphone users now use voice technology daily (Comscore) 50% of all searches will be voice by 2020 (Comscore) 72% of people

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