Category: Video

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Work and school transitioned online, placing many people in unfamiliar situations with frustrating technical challenges as they livestream from home. The results have sometimes been cringe-worthy. On live webinar meetings, for example, we’ve been treated to up-the-nose camera angles, inadvertently-shared bathroom

Umpqua Bank published a business resiliency study looking at how small and midsized businesses are adapting in 2020. The survey highlights both short-term changes made during the initial shut down and the long-term changes business leaders plan to make going forward. While you can find lots of articles about how big companies in the tech

Using video in your social media marketing can seem daunting, but if you follow some basic rules, you’ll be an expert in no time. If you want to create video that not only gets views, but helps convert sales, follow some of these best practices. One of the first reasons people often cite for not

Within the social media timeline of events, live streaming is not exactly new. Online audiences have had the option to go live on YouTube since 2011. Facebook, Twitter, and Instagram followed suit in 2016. LinkedIn was last to hop on the bandwagon — their live streaming feature debuted in early 2019. According to Nielsen, the

While there are numerous ways to get the word out about your business, a critical component of any successful online marketing strategy today involves video marketing. One report from Cisco found that by 2022, internet videos will make up over 82% of all consumer online traffic. Even though the Covid-19 pandemic has slowed down video

Does video increase the conversion rate of a website? If you own a website today, you may be looking for all possible ways to boost conversion on your website. Video, when used in the right manner today, comes in handy in increasing conversion rate. It can result in some sort of conversion, which can be

According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small businesses to connect with, convince, and convert leads into customers. Quick fact videos packed with stats are especially helpful during the convincing phase of the customer

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart