Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough to get you excited about
In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the game. Recent stats back this up: 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. And
Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans on Facebook Live. Bet the jeans would have sold like hotcakes! In short, influencers hawking wares through live videos invariably invite more viewership, more engagement, more entertainment, and more SALES. Sigh! The fact: JCPenney, the retail giant, has closed nearly
Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. In a new blog post, Google answers the following commonly asked questions about news content: Where does news appear on Google? Is my site eligible to appear in these places? How do I know if
If you’re hungry for more customers but don’t see any reason to promote your business with video content, you’re making a huge mistake. Believe it or not, a large number of people consume video content on a regular basis, leading to the growing popularity of videos for some years now. For instance: 500 hours of
Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?” Connecting to your audience personally works for most entrepreneurs, but it is a must if you are a coach, consultant or an expert looking to monetize your expertise. Social media and YouTube
In the golden age of content marketing, video is king. According to a survey by Wyzowl, consumers spend an average of 18 hours watching online video content per week – an increase of 7.5 hours since 2017. From YouTube to TikTok to Facebook and almost every platform in between, video is a dynamic, accessible medium
Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Video marketing content is used by more content marketers
A lot of people are intimidated by the prospect of creating video to use in their social media ads. They think it’s too expensive and requires a skillset they don’t have. The good news is that with the video creation tools currently available, you don’t need to have any experience to make a video that
I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina.
Imagine a world where you can touch the lives of millionsintimate bonds, and create between yourself and an audience, without even having to leave the comfort of your home. Imagine a world where you can perform a task so natural that not only enriches you and fulfills your creative needs but has a positive impact
Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, the video has become an