Category: Video

The Ultimate Guide to Successfully Livestreaming From Home

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Work and school transitioned online, placing many people in unfamiliar situations with frustrating technical challenges as they livestream from home. The results have sometimes been cringe-worthy. On live webinar meetings, for example, we’ve been treated to up-the-nose camera angles, inadvertently-shared bathroom

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4 Ways to Build Remote Customer Relationships Using Video

Umpqua Bank published a business resiliency study looking at how small and midsized businesses are adapting in 2020. The survey highlights both short-term changes made during the initial shut down and the long-term changes business leaders plan to make going forward. While you can find lots of articles about how big companies in the tech

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5 Tips for Creating Social Media Videos That Get Noticed

Using video in your social media marketing can seem daunting, but if you follow some basic rules, you’ll be an expert in no time. If you want to create video that not only gets views, but helps convert sales, follow some of these best practices. One of the first reasons people often cite for not

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Livestream Best Practices By Platform

Within the social media timeline of events, live streaming is not exactly new. Online audiences have had the option to go live on YouTube since 2011. Facebook, Twitter, and Instagram followed suit in 2016. LinkedIn was last to hop on the bandwagon — their live streaming feature debuted in early 2019. According to Nielsen, the

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How to Create Video Advertising Campaigns for the Long Run

If you’re among the nearly 90 percent of U.S. consumers taking in more media now than you were pre-crisis, you’ve probably also seen a barrage of new video ads from brands hoping to get your attention (and your purchasing dollars). Can you name one of them? How about two or three? Although social media videos

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Make This Pandemic the Reason You Publish Your First Video

The pandemic has had devastating effects worldwide. You know this. I know this. We all know this. It has affected every area of life for billions of people and, for many of us, doesn’t seem to be ending anytime soon. The sad reality is we all know at least one local business that couldn’t sustain

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Behind the Scenes at MozCon Virtual

Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred

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Does Video Increase the Conversion Rate of Your Website?

Does video increase the conversion rate of a website? If you own a website today, you may be looking for all possible ways to boost conversion on your website. Video, when used in the right manner today, comes in handy in increasing conversion rate. It can result in some sort of conversion, which can be

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How to Use Short Videos to Turn Prospects Into Customers

According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small businesses to connect with, convince, and convert leads into customers. Quick fact videos packed with stats are especially helpful during the convincing phase of the customer

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Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart

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How to Rank Videos on Google (With Your Own Site)

There are a lot of great guides on “how to rank videos on Google” – but they are mostly on optimizing YouTube videos. By ranking a YouTube video (or a video hosted on another hosting platform) on Google, you’ll send the traffic to that hosting platform. And then the big question is: will your user

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