In the golden age of content marketing, video is king. According to a survey by Wyzowl, consumers spend an average of 18 hours watching online video content per week – an increase of 7.5 hours since 2017. From YouTube to TikTok to Facebook and almost every platform in between, video is a dynamic, accessible medium
Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Video marketing content is used by more content marketers
A lot of people are intimidated by the prospect of creating video to use in their social media ads. They think it’s too expensive and requires a skillset they don’t have. The good news is that with the video creation tools currently available, you don’t need to have any experience to make a video that
I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina.
Imagine a world where you can touch the lives of millionsintimate bonds, and create between yourself and an audience, without even having to leave the comfort of your home. Imagine a world where you can perform a task so natural that not only enriches you and fulfills your creative needs but has a positive impact
Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, the video has become an
Testimonials and reviews are essential to driving sales online now. This is because, over the past few years, most people have faced scams and fake news stories that have made them suspicious. Adding simple reviews can increase sales, as 63% of customers are more likely to purchase from a site that has reviews. Written reviews
When thinking about marketing, we tend to think of catchy slogans and billboard ads. We think of people standing in a board meeting, discussing numbers and target markets. But as the digital world changes, the world of marketing campaigns changes along with it. It’s no longer enough to pay a celeb to talk about your
As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for 2021, I’ve collated our industry experts’ video marketing trends and our recommended resources to optimize your digital marketing strategy and convert more customers using video. But first, let’s fact-check the numbers. It
In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Work and school transitioned online, placing many people in unfamiliar situations with frustrating technical challenges as they livestream from home. The results have sometimes been cringe-worthy. On live webinar meetings, for example, we’ve been treated to up-the-nose camera angles, inadvertently-shared bathroom
Umpqua Bank published a business resiliency study looking at how small and midsized businesses are adapting in 2020. The survey highlights both short-term changes made during the initial shut down and the long-term changes business leaders plan to make going forward. While you can find lots of articles about how big companies in the tech
Using video in your social media marketing can seem daunting, but if you follow some basic rules, you’ll be an expert in no time. If you want to create video that not only gets views, but helps convert sales, follow some of these best practices. One of the first reasons people often cite for not