Category: Video Marketing Playbook

30 Fast Facts about Video

Have you ever wondered what all the fuss is about when it comes to videos? Maybe you already know what the fuss is about and you just need some amazing stats to convince your boss! Whatever the reason, thanks for stopping by. Here are 30 fast facts about video…Enjoy! Fact 1 Businesses using video grow

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The Ridiculously Awesome Guide to Facebook Live

Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (and effective!) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live. Facebook Live is a live video streaming feature on Facebook

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6 Simple Steps To Launch a Live Streaming Program

If you own an event space, you may already count video production among your menu of services. But are you live streaming yet? Live streaming has gone beyond just a trend, and is currently experiencing tremendous growth—in fact, the live video streaming market is estimated to grow from $30.29 billion in 2016 to more than

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39 Video Marketing Statistics You Need to Know

You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video matter in marketing? It’s easy to say “a lot” and leave it at

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Facebook Mobile Video: What Marketers Need to Know

In keeping with its aggressive move toward more video, Facebook is rolling out a new feed on the native mobile app: a tab just for videos that shows both Facebook Live videos and recorded videos. Facebook has stated it will run out of places to show your ads by summer 2017, and wants to provide

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How to Use Facebook Live: A Step-by-Step Guide

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.| Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement

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7 Secrets of Super-Successful Video Marketing

By now, it’s clear that video is an essential channel for marketers.| But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some

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A Social Video Toolkit to Save You Time and Money

If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back.| After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so. While professional marketers

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How to Live Stream: The Complete Guide for Businesses

Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company. Want to engage your audience beyond your written content? 80% of brand audiences prefer watching a live video to reading a blog post. Reaching out through social media? Live videos

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A Complete Beginner’s Guide to Video Marketing in 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How

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How to Add Video to Your Social Media Marketing

Each social network has its own opportunity for video content. Before attempting to post videos on every platform, commit to mastering video on one or two networks first. You can easily incorporate video into your social media content by featuring your business’s best content for each platform. As a social media giant, Facebook is among

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How to Get Started with Video Content Without Spending a Penny

Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn consumer favor, and drive sales. On-demand content, mobile viewing, and live

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