Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make up more than 80% of all consumer internet traffic, in the U.S. video will make
When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day.
There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look
Feel like you’re seeing more and more video content on your social feeds lately? You probably are. Forty-six percent of respondents in Hootsuite’s annual customer survey said they’re already using social videos, and another 26 percent plan on starting this year. And according to Kenshoo, spending on social video advertising grew by 130 percent in
For the past few years digital marketers have shouted from the mountaintop that video is the platform of the future. Well, the future is here and has been for quite a while. Video marketing used to be for the few who had huge budgets, but thanks to digital technology, video is available to the masses.
Content marketing, mostly by blogging, is the name of the game for bringing in new traffic. It’s the only viable strategy in 2017 to get more inbound visits. But what about 2018? Consumer behavior is constantly shifting in our industry. It’s here today and gone tomorrow. For 2018, I’m placing my bets on video-based content,
In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay
There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of
How many people does it take to produce a video? This is a great question. The costs and quality of your video will vary depending on the number of professionals needed to complete your project. Some people will tell you length is the largest determining factor when it comes to the cost of a video
In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a handle on the growing demands of running developed video content campaigns across multiple platforms, is something that requires a lot of careful planning and often some difficult
So, you want to get involved in video marketing. I don’t blame you. It’s where more and more attention is heading these days. Just take a look at these stats that HubSpot published on the state of video marketing this year. That’s right, 500 million people on Facebook watch videos every day, and 10 billion
Are you using video on your brand’s homepage? If not, you may be missing an opportunity. Video has a unique ability to catch attention, tell a story, and convince people to take action. Whether you work for a retail brand, a university, a nonprofit or a software company, your organization needs an engaging homepage video