Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support Videos have taken the marketing world by storm. By 2021, video traffic
When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb. Your landing page videos may fail for several reasons. Typically, this is because the videos on landing pages are: Too long. On the wrong section of the landing page. Missing a key component (like a call-to-action). Don’t
For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most niches. Whenever you are working on your content
How big is the impact of video in today’s digital environment? According to a new report by Animoto, 93% of marketers say video is responsible for landing them a new customer. When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and marketers have
You already have a landing page, and they’re not super fun to make. So why even bother switching to a video landing page, when what you have is already working? Because video will probably work better. Sorry, that’s just a fact. A study by eyeviewdigital.com found that using video on landing pages can increase conversion
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According
Video has always been leveraged by businesses one way or another; but now, video – and video marketing – has become a necessity for the modern business. In fact, every time I’m on my social media, it’s becoming clearer and clearer that video content is on its way to taking over most other forms of
Long gone are the days of search and display ads. Video dominates today’s world of online advertising. According to Wave.video’s recent research on the State of Social Video Ads for 2018, businesses use video ads to drive traffic to their website, promote new content and boost website conversions. Marketers spend more of their budget on
Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey, spending on digital video ads has grown by more than 50 percent over the last two years. Advertisers today spend more than half of all
Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for
Social media streams are crowded, fast-flowing and very very competitive. As social networks pull back on organic reach, showing up is hard and getting attention is even harder. So how can you stand out on social? Marketers that go big are doing better. And the one way to go bigger than anyone else is to
Being successful in the Voice Search world is about strengthening your online presence, focusing on the user intents and making sure content, as well as data, is consistent across the Internet. A lot of people use voice search to get information about local businesses. Sometimes it’s quicker from a mobile device (if not absolutely mandatory