You can learn a lot of important lessons about creating a successful content marketing strategy from the National Association for Stock Car Auto Racing (NASCAR). Yes, even content marketers in other fields can learn things from NASCAR, the privately-owned company that is best known for stock-car racing. If you’re skeptical, then ask yourself, “What do
If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line. So if you
Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those chill nights we spiral into hours of binge-watching our favorite series – Planet Earth, Making a Murder, Vice. Watching shows that are real and relatable is trending. Now, brands are bringing the docuseries into focus as part of their digital
We’ve all heard it before: Video is king! But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium. Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also
When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have? My guess is probably not. Oftentimes, if we were to define how we want our content to come across to our viewers we will use words like “engaging” or “trust-building.” But is science at
Astute marketers know that the current video marketing landscape is fragmenting. Where you used to be able to employ a single video or group of videos for all funnel stages, that’s not going to cut it anymore. Your buyers want curated content, catered for the exact questions and concerns they’re thinking about at the time.
You have gone through lots to material suggesting how to rank your website, decoding how the Google algorithm works and implemented those SEO suggestion on your website. Have you ever thought of implementing SEO tactics on your video? It’s totally a different ball game? Video SEO is a powerful way to ensure your videos reach
Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of
Thanks to its compelling mix of audio and visual content, and social media’s algorithmic favoring of it, video marketing is now a critical part of most marketing strategies. In fact, according to Wyzowl, 87% of businesses say they are using video as a tool within their marketing mix. But success only comes with the right
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social.
Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition. Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer