Video Marketing Playbook


80% of all Internet traffic in 2019 will be video. Using the word, “video,” in an email subject line can boost click-through rates by 65% and 96% of B2B organizations are engaged in video content marketing.

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.| Since its launch, live ...

In keeping with its aggressive move toward more video, Facebook is rolling out a new feed on the native mobile app: a tab just for videos that shows both Facebook ...

You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you ...

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun ...

Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that ...

By now, it’s clear that video is an essential channel for marketers.| But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe ...

If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back.| After all, while 84 percent of ...

The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic ...

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making ...

Each social network has its own opportunity for video content. Before attempting to post videos on every platform, commit to mastering video on one or two networks first. You can ...

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs ...

Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company. Want to engage your audience ...