Category: Video Marketing Playbook

How to Scale Your Video Content Production

So, you wanna level up your content strategy using video. There’s an abundance of approaches, strategies, ideas and suppliers to help you bring your vision to life. But video is a victim of the marketing axis of evil: it’s time-consuming, and it’s expensive. At least that’s what we’ve been lead to believe. What if there

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Video Marketing: The Only Guide You’ll Ever Need

If you haven’t started video marketing yet, now is the time. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business. In this in-depth guide, we’ll explain all the key concepts you need to become an expert, regardless of your skills and background.

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Why Your Business Needs a Video Hosting Solution – Now

Online videos are so ubiquitous today that customers are only shocked when you don’t use them. If your homepage lacks an explainer video, it leaves visitors clicking the images in confusion, like this toddler trying to swipe pictures in a magazine, thinking it’s an iPad. It’s the same story in your social media posts, search

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Build A Trusted Brand Through Video Testimonials

Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing

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60+ Video Marketing Statistics You Need to Know in 2020

For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches. If you’ve ever caught yourself wondering about how many people use YouTube, or how the increased

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The Ultimate Guide to Social Media Live Streaming in 2020

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with

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How to Make Compelling Q&A Videos to Build Trust in Your Brand

You can learn a lot of important lessons about creating a successful content marketing strategy from the National Association for Stock Car Auto Racing (NASCAR). Yes, even content marketers in other fields can learn things from NASCAR, the privately-owned company that is best known for stock-car racing. If you’re skeptical, then ask yourself, “What do

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20 Pre-Production Tips to Create Successful Video Content in 2020

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line. So if you

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11 Reasons Why You Should Use a Docuseries in Your Content Strategy

Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those chill nights we spiral into hours of binge-watching our favorite series – Planet Earth, Making a Murder, Vice. Watching shows that are real and relatable is trending. Now, brands are bringing the docuseries into focus as part of their digital

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The Complete Guide to Online Video Advertising

We’ve all heard it before: Video is king! But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium. Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also

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Storytelling and brain science in sales & marketing videos

When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have? My guess is probably not. Oftentimes, if we were to define how we want our content to come across to our viewers we will use words like “engaging” or “trust-building.” But is science at

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