Video marketing is an effective tool that can help promote and sell any product. It’s also a great way to build customer relationships in the digital age of communication. The best part is that you don’t need much experience with video production or editing software to make videos happen — anyone can do it! What
There’s no denying it now: Video is the future of B2B marketing. Time and again, studies show that B2B marketers get the most significant results and highest ROI from video marketing efforts. Perhaps it’s no surprise that 93% of marketers say that video is an integral part of their strategy, and 99% intend to continue
Businesses are engaging in more and more and more video marketing strategies. With everybody online all the time, video has been more critical than ever for marketing and collaboration. Video is used as a marketing tool by 60% of businesses. Most web traffic also consists of multimedia content than all-text content. It’s because videos are
If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social media platform. According to YouTube, they have over
YouTube is one of the largest social media networks with over 2 billion monthly logged-in users. Many brands have started to make their presence known on it, and you should be doing so too. But for that, you must know how to make a promotional video. Over 500 hours of videos are uploaded every minute
So, you wanna level up your content strategy using video. There’s an abundance of approaches, strategies, ideas and suppliers to help you bring your vision to life. But video is a victim of the marketing axis of evil: it’s time-consuming, and it’s expensive. At least that’s what we’ve been lead to believe. What if there
If you haven’t started video marketing yet, now is the time. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business. In this in-depth guide, we’ll explain all the key concepts you need to become an expert, regardless of your skills and background.
Online videos are so ubiquitous today that customers are only shocked when you don’t use them. If your homepage lacks an explainer video, it leaves visitors clicking the images in confusion, like this toddler trying to swipe pictures in a magazine, thinking it’s an iPad. It’s the same story in your social media posts, search
Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing
Do you remember what the internet looked like before Youtube, Facebook and social media? For those of us old enough to recall, it was a place filled with tons of text, not so flattering design and images here and there. Fast forward to today, and the internet is a very different place. GIFs, short videos
For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches. If you’ve ever caught yourself wondering about how many people use YouTube, or how the increased
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with