As a marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. Having a marketing strategy also helps you create
Many of us have been called on to give a virtual presentation over the last 12 months; it’s become the ‘norm’. With so many people working from home all over the world we have all become used to virtual presentation. Coaching and training professionals to craft and deliver a high-impact virtual presentation is now an
In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences of being on video calls for hours a day. Professor Jeremy Bailenson, director of the Stanford Virtual Human Interaction Lab, identifies four reasons why video conferencing is fatiguing to human beings. Based on his findings, Bailenson suggests simple interface changes
One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues. But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on
Zoom has had a tough few months as competitors such as Microsoft Teams and Google Meet have tried to steal its crown in the video conferencing space. But now, Zoom is fighting back with a bunch of game-changing features—one of which is rare in large scale video conferencing. The first and possibly the biggest new
When was the last time you attended an in-person conference? If you’re like most of us, it’s been quite some time. And while online events and virtual summits have done their best to provide the same educational opportunities, it’s the networking that we’re all lacking today, i.e. random chances to meet and talk with other
Imagine that a co-worker was elevated to manager, a position you were hoping to get. You’re disappointed. You genuinely feel that you are more qualified, but your co-worker is now your boss. Should you congratulate your new boss via email or face-to-face over a virtual meeting? The answer, according to new research, is…neither. You should
This might come as a shock, but when you’re delivering a presentation in a virtual meeting, your viewers are doing something other than giving you their full attention. According to a Wall Street Journal survey, they’re doing all sorts of things–washing their clothes, walking the dog, tending to the garden, exercising, emailing, or watching TV.
Even before the COVID-19 crisis hit, many in the American workforce were getting used to video conferencing software like Skype, Zoom, and Microsoft Teams. The workplace has been becoming more virtual for decades, and leaders in all manner of industries have had to adapt to the new quirks and dynamics of that virtual world. One
“I can’t log on.” “I can’t hear you.” “Why isn’t my video working?” “No one else is in the meeting room.” “I can’t see your screen.” “The video conference program won’t download on my device.” In a new study on virtual selling, 89 percent of buyers report somewhat frequently experiencing some sort of technical problem
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. The streaming pot brewed up millions of views. In some ways little has changed in 2020. On TikTok, teenagers have gone viral with sleep feeds,